i noticed with interest in this month's issue of EDGE that certain branches of HMV, most notably local to me (but not closest, you understand) in edinburgh, had started to set up a "gamer zone" where you can pay an hourly rate to sit and play console games.
i don't think it's just me that believes that everyone else has missed a trick here. HMV are reviving a business model as old as the industry itself, but populating it with the very thing that killed the arcades to being with. it's fucking genius.
personally i own a 360 and enjoy playing it at home, but who wouldn't relish the idea of showing off those halo skills in public? perhaps they are planning -wait for it - LAN parties in-store? correct me if i'm wrong, but the execs at HMV have trumped GAME/station at their own... game. the music industry is kaput and dvd sales are falling through the floor, so they've been desperately mining new revenue streams, and i think they've struck solid gold.
read all about it:
http://xboxer.tv/2007/10/hmv_gaming_zone_debuts_in_edin.html
http://www.gamesindustry.biz/content_page.php?aid=29571
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